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Fall’s Most Viral Beauty Trends—by PLASMA Tints

From the edible (tomatoes and lattes, anyone?) to the nostalgic (think: Y2K shimmer and...

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U Beauty Horoscopes

Your perfect skincare match, according to your astrological sun sign. Because having great skin is predestined. 

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Acids 101: Which Acid Is Right for You?

Acids 101

Your skin on acid might easily be your best skin ever: For each and every skin concern, there's an acid—and a distinct U Beauty hero—to fix it. Fro...

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Revolutionize Your Routine: How Advanced Skincare Transforms Skin

Revolutionize Your Routine

The era of advanced skincare is upon us, and it's transforming our skin in ways that we once only imagined. Through cutting-edge science, propriet...

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How to Build a Skincare Routine

Achieving radiant skin goes beyond genetics, which is why it's important to have a skincare routine that is unique to you. Learn more about the bas...

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"When it comes to
my beauty routine,
I’m all about simplicity."