The Butterfly Mark

U Beauty is certified with The Butterfly Mark, an industry-leading certification that highlights luxury businesses dedicated to making a positive impact on both nature and society. This visible authentication is issued by Positive Luxury, which comprehensively evaluates companies’ social and environmental accountability, community investment and innovation before honoring them with The Butterfly Mark.

Our Philosophy

Sustainability and innovation are the underpinnings of luxury, and our measure of success is based on our positive impact. We believe business must be the driver of change by providing viable, appealing solutions that make it easy for consumers to empower themselves through smart choices and in turn, adopt lifestyles that change the world.

Our Practices

U Beauty has a zero-waste goal, and we’re tirelessly looking for ways to continuously improve our sustainability practices, conserve resources and lower our carbon footprint.

It’s not just about the results of the product. It’s about how the product is produced, and the activated intentions behind it. 

Mindful Manufacturing

We manufacture U Beauty boxes and packaging using FSC-certified paper, the "gold standard" designation for responsibly managed wood materials, and our packaging supplier meets the certified Global Recycled Standard.

Recycled & Recyclable

We use recycled plastic to create U Beauty components: Our bottles are made out of recycled plastic and are recyclable. We never use single-use plastics or solid microplastics or microbeads.

We’re Exclusive (In a Good Way)

Our formulas are made in Italy where we adhere to EU cosmetic law and the strict exclusion of over 1,600 substances. They’re always clean, non-GMO, gluten-free, non-toxic and free of fillers.

We Go Green

All our products are manufactured in a CO2-free facility, and we keep the lights on with 100% green energy.

We’re Adamantly Cruelty-Free

We’re against animal testing in the research, development and production of finished products and have been certified by Cruelty Free International.

We Plant Trees

For every unique order you make, we donate $1 to One Tree Planted, as part of our ongoing initiative with this non-profit dedicated to reforestation. One tree gets planted for each dollar we contribute, so you'll be offsetting your carbon footprint each time you shop.