The Protocol: Jillian Dempsey

An unequivocal industry innovator and one of the first prominent celebrity makeup artists, Jillian Dempsey started out in the early ‘90s, mastering...

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The Protocol: Tina Craig

Our series featuring the daily routines, expert advice, and beauty tips of industry insiders (read: those who’ve got it down to a science). Becaus...

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The Protocol: Xenia Adonts

Effervescent, unpretentious and thoroughly candid: A glance at Xenia Adonts’ sunny Instagram account, followed by 1.5 million and counting, suggest...

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A Letter From Our Founder

To my U Beauty Family, Today, March 26, marks #StopAsianHate Virtual Day of Action and Healing. It’s a day I admittedly wouldn’t have known about s...

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Meet the Unknown Skin Heroes

Unsung and obscure: Here’s our roundup of edible ingredients you should be incorporating into your diet. Because it’s not just on the outside what ...

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