The Protocol: Jenna Perry

Hot Girl Hair: This effortlessly appealing trifecta of words would probably haven't had made it into our beauty lexicon if it weren't for Jenna Per...

Read more
The Protocol: Rocky Barnes

You can't talk about influencers without talking about Rocky Barnes. When she joined Instagram nearly 10 years ago, every incarnation of her given...

Read more
The Protocol: Whitney Port

Fashion designer, podcast host, author, YouTuber, mom, entrepreneur, reality-show royalty: Whitney Port might always be associated with the MTV sho...

Read more
The Protocol: Jillian Dempsey

An unequivocal industry innovator and one of the first prominent celebrity makeup artists, Jillian Dempsey started out in the early ‘90s, mastering...

Read more
The Protocol: Tina Craig

Our series featuring the daily routines, expert advice, and beauty tips of industry insiders (read: those who’ve got it down to a science). Becaus...

Read more
The Protocol: Xenia Adonts

Effervescent, unpretentious and thoroughly candid: A glance at Xenia Adonts’ sunny Instagram account, followed by 1.5 million and counting, suggest...

Read more