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This is the privacy policy (“Privacy Policy”) that governs the official websites, including without limitation ubeauty.com, and all mobile focused websites (collectively the “Site”) for TheUBeauty.com, LLC (“ U Beauty ”, “ we ”, “ our ”, or “ us ”). This Privacy Policy will help you understand what information we collect, how we use it, and what choices you have when you visit or make a purchase from the Site (collectively, the “ Services ”). If you are currently located within the European Economic Area, United Kingdom, or Switzerland (collectively, the “EU”), please see our EU Privacy Policy.
By visiting the Site and using our Services, you are accepting the practices described in our Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Services or visit the Site. We reserve the right to modify or amend the terms of our Privacy Policy from time to time. Your continued use of our Services following the posting of changes to the Privacy Policy will mean you accept those changes. If we intend to apply the modifications or amendments to this Privacy Policy retroactively or to personal information already in our possession, we will provide you with notice of the modifications or amendments.
Please be advised that the practices described in this Privacy Policy apply only to information gathered by us through our Site and Services. It does not apply to any information you provide to third-party platforms (such as any third-party payment processors and service providers) used to access the Services or make purchases from the Site. Please review their privacy policies carefully to understand what information they may collect, process, and use from you .
Our California Supplementary Privacy Policy is available by clicking here.
Our Washington and Nevada Consumer Health Data Privacy Policy is available by clicking here.
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for any reason. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. We may collect following Personal Information from you:
Usage Data :
User Data :
Payment and Purchase Data:
We may use third-party vendors to process transactions and online payments, provide platforms for us to provide you our Services and provide certain Site functions. The third-party vendors and processors will collect transaction, shipping, payment and other personal information (such as purchase details, your payment card information, email address, mobile phone number, billing and shipping address) directly from you to complete your purchases. The vendors may also use cookies to collect information, track your activity and for other purposes. These vendors may collect, use, disclose, store, process, and transfer personally-identifiable information when you interact with them via the Services and Site. U Beauty is not responsible for, and assumes no liability for, the privacy and information collection and use practices of these or any other third-party vendors. Please review the third-parties privacy and other applicable policies carefully. If you do not agree to the collection and use of this information by our third-party vendors, please do not use the online payment and ordering features, and do not otherwise use the Services or visit the Site.
When you use or interact with the Services and/or use the Site, we use a variety of technologies to process the Personal Information we collect about you for various reasons. We have set out in the table below the reasons why we process your Personal Information, the associated legal bases we rely upon to legally permit us to process your Personal Information, and the categories of Personal Information processed for these purposes:
Purpose |
Legal basis |
Categories of personal data |
To provide Services and Site
|
Performance of a Contract Legitimate Interest |
User Data Usage Data Payment and Purchase Data
|
To personalize the Services |
Legitimate Interest
|
User Data Usage Data Payment and Purchase Data
|
To understand, diagnose, troubleshoot, and fix issues with the Services and to provide you with customer support |
Performance of a Contract Legitimate Interest
|
User Data Usage Data
|
To evaluate and develop new features, products, and improvements to the Services
|
Legitimate Interest
|
User Data Usage Data Payment and Purchase Data
|
For marketing, promotion, and advertising purposes, inter alia, through e-mail and sms/mms. You can opt-out from further marketing by clicking on a link in each message sent through e-mail or sms/mms, or by contacting us via the contact details below.
|
Legitimate Interest Consent
|
User Data Usage Data Payment and Purchase Data
|
To comply with legal obligations and law enforcement requests as well as to establish, exercise, or defend legal claims
|
Compliance with legal obligations Legitimate interest
|
User Data Usage Data Payment and Purchase Data
|
To fulfil contractual obligations with you or third parties, for example providing products you ordered from us to you
|
Legitimate interest
|
User Data Usage Data Payment and Purchase Data
|
To conduct business planning, reporting, and forecasting and obtain statistics over the usage of the Services |
Legitimate interest
|
User Data Usage Data Payment and Purchase Data
|
To process and administer your payment
|
Performance of a Contract Compliance with legal obligations
|
User Data Usage Data Payment and Purchase Data
|
To detect fraud, including fraudulent payments and fraudulent use of our services
|
Performance of a Contract Compliance with legal obligations Legitimate Interest
|
User Data Usage Data Payment and Purchase Data
|
To conduct research, contests, surveys, events, educational training and other marketing activities.
|
Performance of a Contract Legitimate Interest Consent
|
User Data Usage Data Payment and Purchase Data
|
We will not share any Personal Information that we have collected from or regarding you except as described below:
Information Shared with Our Service Providers . We engage external service providers to work with us to administer and provide the Services. As part of that they may process or have access to your Personal Information on our behalf. These external service providers have access to your Personal Information only for the purpose of performing services on our behalf, in compliance with this Privacy Policy. The service providers we use may help us to:
run, operate and maintain our Services and Site through third party platforms and software tools;
perform content moderation and crash analytics;
run email and mobile (e.g. text) messaging and marketing campaigns, including sending promotional emails to visitors to the Site who may be interested in our products and services;
perform general marketing campaigns;
perform Service and marketing analytics;
provide payment attribution and process payments for purchases; and
provide technical and customer support.
Some external service providers may also collect information directly from you (for example, a payment processor may request your billing and financial information) as a third party service in accordance with their own privacy policy. Such external service provider does not share your financial information, like credit card number, with us, but it may share limited information with us related to your purchase, like your zip or postal code.
We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We use Yotpo and Blackcart to power certain functionality of the Site. You can read about how Yotpo and Blackcart use your Personal Information here: Yotpo - https://www.yotpo.com/privacy-policy/ and Blackcart - https://blackcart.com/privacy-policy. We use Opensend to provide email marketing services to persons who visit our Site. You can read about how Opensend uses your Personal Information here: https://www.opensend.com/privacy-policy. We use other third parties to provide services for the Site.
Information Shared with Our Partners. We may also share information about you with our business and promotional partners to further those interests. We also may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
W e use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.
We use third parties to improve our ability to identify visitors to our website. As part of this service, we may make available identifiers to these third parties including our visitors’ IP addresses, cookies, and hashed versions of email addresses captured from your visit. We, and third parties, use this data to obtain more information about our visitors and reach out to them through other channels, such as email and/or direct mail. You have the right to opt-out of this activity. To opt-out, please send an email to info@ubeauty.com with your email address, name, address and phone number and the subject line "OPT OUT".
Information Disclosed for Our Protection and the Protection of Others . We cooperate with government and law enforcement officials or private parties to enforce and comply with the law. We only share information about you to government or law enforcement officials or private parties when we reasonably believe necessary or appropriate: (a) to respond to claims, legal process (including subpoenas and warrants); (b) to protect our property, rights, and safety and the property, rights, and safety of a third party or the public in general; and (c) to investigate and stop any activity that we consider illegal, unethical, or legally actionable.
Information Disclosed in Connection with Business Transactions . Information that we collect from our users, including Personal Information, is a business asset. If we are acquired by a third party as a result of a transaction such as a merger, acquisition, or asset sale, or if assets related to a business unit are acquired by a third party as a result of a transaction, or if our assets are acquired by a third party in the event we go out of business or enter bankruptcy, some or all of our assets, including your Personal Information, will be disclosed or transferred to a third party acquirer in connection with the transaction.
Third Parties . We may engage vendors, agents, service providers, and affiliated entities to provide services to us. In providing their services, they may access, receive, maintain or otherwise process data on our behalf.
Legal Matters. We may, without your consent, access and disclose your information, any communications sent or received by you, and any other information that we may have about you as may be permitted or required by law or to prevent or investigate suspected fraud or activity that appears to us to be illegal or may expose us to legal liability.
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
Through Shopify, we use a wide variety of cookies to optimize your experience on our Site and to provide our Services.
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.
Blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. Additionally, because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Third Party Pixels and Cookies
When you visit our Site, log in, register or open an email, cookies, ad beacons, and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.getemails.com/optout.
We have appropriate security measures in place to prevent your Personal Information from being accidentally lost, used or accessed in an unauthorized way, improperly altered or disclosed. We also limit access to your Personal Information to employees, agents, contractors and other third parties who have a business need to know. They will only process your Personal Information on our instructions, and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected Personal Information breach. We may post a notice on the Site if a security breach occurs and will notify you and any applicable regulator of a breach where we are legally required to do so.
We keep your Personal Information for as long as we need to provide the Services to you and fulfil the purposes set out in this Privacy Policy. We have the right to retain your Personal Information indefinitely. This is also the case for anyone that we share your information with and who carry out services on our behalf.
If you request, we will delete or anonymize your personal data so that it no longer identifies you, unless we are legally allowed or required to maintain certain Personal Information, including situations such as the following:
If there is an unresolved issue relating to your Account, such as an outstanding credit on your Account or an unresolved claim or dispute we will retain the necessary personal data until the issue is resolved;
Where we need to retain the Personal Information for our legal, tax, audit, and accounting obligations, we will retain the necessary personal data for the period required by applicable law; and/or;
Where necessary for our legitimate business interests such as fraud prevention or to maintain the security of our users.
If for any reason you are concerned that any information you provided to us is not correct and you wish to change or delete it, you have the ability to review and update your personal information to the extent we have it. If you would like to do so, please contact us as set forth below or otherwise view and update your information in your Account. You may also contact us to request access to, transfer of, or erasure of your personal information to the extent we have any. Specify the nature of your request and the information that is subject to your request.
We reserve the right not to allow access to your information or to limit your rights (e.g. if such disclosure is prohibited by law or if the rights of another individual might be violated). In some instances, this may mean that we are able to retain your personal information even if you withdraw your consent or request transfer or erasure. Please note that changes or access you request may not be effective immediately. Please also note that despite any request for removal of or change to personal information, we may need to retain certain information for recordkeeping purposes and there may also be residual information that will remain within our databases and other records, which will not be removed or changed.
We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. Services that include elements of automated decision-making include:
Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.
We rely on the following legal grounds to use your data:
Where it is needed to provide you with our Service.
Where it is in our legitimate interests to do so, such as: managing our products and services, and providing our Service to you.
To comply with our legal obligations.
With your consent or explicit consent, where applicable.
For a public interest.
The Site is not intended for individuals under the age of 18, and we do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion or with any further questions or concerns.
Any Personal Information that we collect is covered by the Privacy Policy in effect at the time such information is collected. We may make changes to this Privacy Policy from time to time. You will be given reasonable notice of any material change.
This Privacy Policy is updated as of April 15, 2024.
If you are a California resident please see our supplemental privacy information pursuant to the California Consumer Privacy Act of 2018 ("CCPA") here.
In addition, you agree to our Messaging Terms and Messaging Privacy Policy.
If you have any questions about this Privacy Policy, please contact us either through our email at info@ubeauty.com or via the Contact Us form available on our Site, or by writing us at: U Beauty, 4530 St Johns Ave. Suite 15 - #418, Jacksonville, FL 32210-3356