Strategically Designed

Siren Capsule Technology

Our proprietary technology: A patent-pending mode of encapsulation that enables the delivery of key anti-aging ingredients to the skin in a novel way for maximum efficacy.

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Female-Founded

Transparency, Efficacy, and Simplicity

When Tina Craig was inspired to create U Beauty, she was motivated by a need to streamline her routine and optimize her skincare—with a brand offering singular products that replace excess with essence.

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Butterfly Mark Certified

Sustainability Is Luxury

Thanks to fewer, smarter offerings that produce real results, time and waste are saved. With non-toxic ingredients and recyclable packaging, we’re leading the industry through multi-functional products, eliminating the need for more.

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Planet Aware

Consciously Clean Creation

Our manufacturing facilities use 100% green energy and we have a partnership with One Tree Planted, a non-profit dedicated to reforestation. For every U Beauty product you buy, we plant one tree.

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"I love U Beauty. Their SUPER Hydrator is amazing. I use that every single night and morning.” - Paris Hilton

“The Compound is so lightweight that it feels like you have nothing on. I know it’s expensive, but it’s worth it because you actually see it working. I also feel like it lifts my face up.” - Camila Coehlo

“There’s no better over-the-counter beauty product than U Beauty’s Resurfacing Compound. Your skin gets an instantaneous lift and tightening following application — I would say one-quarter of the way through the product container, I was obsessed and started seeing the tightness and glow.” - Christine Chiu

“I love U Beauty. They do a really great moisturizer called The SUPER and all of their packaging is recycled and their factories are 100% green energy. And I love that they plant a tree for every order. “ - Nicky Hilton

“There’s only one thing I put on my body: U Beauty SCULPT Arm Compound. It’s so good you can’t just use it on your arms. I will put it wherever, but especially arms, stomach, butt, and even inner thighs and knees.” - Lisa Rinna