About Us

Award-winning products. Groundbreaking science. Top-notch sustainability credentials. Get to know U Beauty here.

Strategically Designed

Strategically Designed

SIREN Capsule Technology

Our proprietary technology: A patent-pending mode of encapsulation that enables the delivery of key anti-aging ingredients to the skin in a novel way for maximum efficacy.

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Female-Founded

Female-Founded

Transparency, Efficacy, and Simplicity

When Tina Chen Craig was inspired to create U Beauty, she was motivated by a need to streamline her routine and optimize her skincare—with a brand offering singular products that replace excess with essence.

Meet Tina

Butterfly Mark Certified

Butterfly Mark Certified

Sustainability Is Luxury

Thanks to fewer, smarter offerings that produce real results, time and waste are saved. Our clinically validated formulas deliver multifunctional products with quality and safety-tested ingredients that lessen cosmetic confusion without sacrificing efficacy.

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Impact-Oriented 

Impact-Oriented 

We Give Back

For every unique U Beauty order placed in the US, we donate 1% of the purchase to an impactful nonprofit, at no cost to the customer: Surfrider Foundation, Baby2Baby, World Central Kitchen, and This is About Humanity.

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“There’s no better over-the-counter beauty product than U Beauty’s Resurfacing Compound. Your skin gets an instantaneous lift and tightening following application — I would say one-quarter of the way through the product container, I was obsessed and started seeing the tightness and glow.”

Christine Chiu

The U Beauty Community Impact

With every U Beauty purchase you make, 1% is donated to the nonprofit of your choice.
Explore the global impact the U Beauty community is making: