FEMALE-FOUNDED
Tina Chen Craig
One of the first digital influencers, Tina was looking to declutter her famously packed 15-step daily routine, one that was causing her sensitivity and rosacea. Yet she struggled to find results-oriented formulas that would address her distinct skin needs. She found an answer with SIREN Capsule Technology™. After reviewing initial results from early market trials, she realized the technology was truly special. Not only did it offer customized treatment to address her concerns—it was adaptive enough to work for everyone.
“Our products are founded on innovation, advanced technology, proven science, and my own selfish need for something that doesn’t exist yet. My motivation starts with seeing an issue and seeking to resolve it simply so you can ultimately use less and buy less while getting the most dramatic results. These products are all my dream products formulated into reality.”
The U Beauty Community Impact
Katie Borghese
After over 20 years in the skincare private label business, Katie had grown frustrated with the industry’s lack of true innovation and constant push for new products for the sake of newness. This led her to partner with a team of researchers and scientists at an innovation-focused lab in Italy. Together, they developed SIREN Capsule Technology™, U Beauty’s precision innovation built with the goal of delivering the right treatment to the right person at the right time.
“My work focuses on developing skincare that doesn’t just create a cosmetic improvement but delivers measurable, clinically validated changes in barrier function, inflammation, and long-term skin health. Innovation only matters when it translates into outcomes you can actually feel and see.”
The U Beauty Community Impact
Our Products
Beauty simplified - fewer products, smarter patented technology, uncompromising results.
