Hello. We’re U Beauty.

Our goal: To do more with less. That’s why our patented 
SIREN technology gives you the most beautiful version of your skin with zero irritation and a streamlined routine.

The Problem

Subjecting skin to multiple products, with lots of harsh actives, isn’t actually very good for it. The more we “treat” our skin indiscriminately, the more we compromise healthy functioning—and develop irritation and sensitivity. Plus: All that waste.

The Solution

U Beauty’s patent-pending SIREN Capsule technology: a cutting-edge delivery mechanism that neutralizes free radicals and deposits actives only where skin is compromised. Aging is attacked at the source, and healthy skin is not subject to overtreatment or irritation.

Elle

“This day and night treatment gives you smoother, tighter skin after a single application.”

InStyle

“The takeaway? This viral serum actually lives up to the hype.”

Who What Wear

“I'm convinced that there is actual magic housed inside this bottle.”

Harper’s Bazaar

“Simplify your life and save your skin.”

Into The Gloss

“The bottom line is that my skin is freakishly smooth now.”

Shop Collection

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Resurfacing Compound

Resurface, renew, and tighten with one complexion-boosting compound.

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The SUPER Hydrator

A mega-dose of moisture that keeps hydrating for up to 48 hours.

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The SCULPT Arm Compound

A revolutionary concentrate that visibly tightens and tones skin on the arms.

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Multimodal Defender Broad Spectrum SPF 30

A next-gen treatment that visibly reduces hyperpigmentation while offering broad spectrum sun protection.

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The PLASMA Lip Compound

Plumps, contours, and enhances lips with a 3-D cushion-effect from the inside-out.

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The BARRIER Bioactive Treatment

An overnight treatment to renew barrier function for softer-, stronger-looking skin.

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The SUPER Body Hydrator

A luxe-yet-lightweight emulsion with lightning-fast absorption and groundbreaking body benefits.

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Do More With Less

Meet Tina

You don't need a 13-step routine to see results. The future of skincare about simplicity and efficacy.

— TINA CRAIG

SIREN Capsule Technology

Discover the skin-changing formulation that's exclusive to U Beauty.
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Clinical Research

U Beauty equals proven results. See the clinical data that backs our performance.
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Sustainability

We’re shifting the industry standard through multifunctional products with recycled, recyclable packaging.
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