Joy Harari of Shore Magic

Back to blog
Between U and Me: Joy Harari of Shore Magic

Between U and Me: Joy Harari of Shore Magic

If you’ve heard of the major benefits of taking collagen as a supplement, or if you’ve already incorporated it into your wellness regimen, chances are it’s because of Joy Harari. The entrepreneur (and mother of five) started out as a holistic coach who realized there was one magic ingredient that was helping her patients like no other: marine collagen. “I knew that the world was waiting for this,” says Joy, and turns out, she was right. 

Enter Shore Magic, also known as the 360-degree beauty line featuring the purest hydrolyzed marine collagen on the market. U Beauty founder Tina Craig sat down with Joy to talk about the power of what comes from the ocean, taking an all-embracing approach to wellness and cultivating beauty from the inside out. 

Tina: Marine collagen is something I was really interested in right away because in Chinese culture, after you have a baby, you eat this seaweed soup. So when I saw it, I thought, “I get this!” I’ve been on the Shore Magic powder for three weeks now and I’ve started working out again and I’m not sore now after taking it. I’m a believer.

Joy: One of the most important things it does is help with recovery, from surgery and exercise. When the body needs to recover, collagen is unbelievably essential. The quality of our collagen is what makes it special. It gets absorbed into the system so easily because of the size of our molecule and how we make it.

Tina: How did you start as a holistic coach? What was the journey like? 

Joy: It all started way back in the day. I was born with celiac disease and my mother found this doctor who cured people. I was on his diet from age one to five, and I’d always remembered him: Dr. Haas. When I was getting my health coach credentials, I was reading The Gut Health Protocol and I saw his name. It turned out he was the father of the gut-health movement back in the sixties. This set the belief that food and health go together, an idea I was always passionate about. 

Tina: How did that lead to Shore Magic?

Joy: My kids grew up eating miso soup and seaweed. I was ahead of my time with health and wellness. I was making nori maki and feeding it to my five kids before anyone knew what sushi was! Later on, I opened a practice to treat children on the autistic spectrum and depressed and anxious adults. I was insistent kids have bone broth every single day, but it wasn’t on the shelves at the time. I knew collagen is the main component of bone broth that’s healing to the gut, so I had to find an answer. They say necessity is the mother of invention, and I needed this thing parents could pop into a smoothie for their kids.

After searching the world, it took about eight months until we found something good enough, which we tweaked until we came up with the most unbelievably pure product. I worked with it for about five years in my practice and gave it to everyone. Before I knew it, everybody wanted it for different reasons. People got off anti-anxiety medications and antidepressants after taking it, and I started seeing the magic. 

I had a choice: Do I want to help 200 people in my practice or help the world? I felt compelled to bring it out into the world, but not until it was tested on a cellular level. We had it tested and learned even more about what marine collagen does. Our published science proved that it actually crosses the blood-brain barrier, helping create new brain cells and it’s amazing for cognitive ability and memory. 

Tina: Were you met with any challenges launching such a revolutionary product? 

Joy: We stuck with things people could see and that’s why we went the beauty route, marketing it as a beauty product. People would see results quickly. They’d get compliments like, “Oh my god, you’re skin is glowing” or “Your hair looks so good.” After taking it for a month, people would tell me, “I haven’t yelled at my kids in a month. I’m so much calmer. Is it the collagen?” or “My joints got better” and so on. 

Sometimes people don’t notice a difference until they stop taking it. We call it the gentle giant. You don’t realize how much it’s helping until you take it away. 

Tina: What you put in your body matters. My grandmother raised me to always buy my clothes on sale but never my food! She’d say, “But you’re not eating the dress.” When I was five years old, I was being fed chicken feet, chicken butt, fish heads, crispy fish skin. I would gag, but my grandmother knew that everything you eat and absorb counts. 

Joy: Our collagen is made from fish skins, which we sustainably source. Cheap collagen is made from fish scales. While the nutritional profile can be similar, the results are incomparable. Most of the collagen out there is from farmed fish and I’d never accept farmed fish collagen, ever. Ours is kosher, it’s halal, the paper of our packaging is recycled: Anything I can do to ensure the best quality is what I do. Shore Magic is a huge investment in your health. It’s a huge investment in yourself. 

Tina: So how do you take your collagen powder? I’m finding I can’t drink green tea without it anymore!

Joy: I love that. I drink it in my organic coffee in the morning. But anyone with sleep issues, I recommend they take it an hour before they go to bed. 

Tina: I used to drink bone broth every night for that reason. Now I’m switching to your powder in chamomile tea. So what’s your favorite mantra?

Joy: My favorite in terms of health is to say, “You are not what you eat. You are what you absorb.” So if your gut’s not in good repair, you can be eating the healthiest food in the world, but your body’s not absorbing the nutrients.

Tina: What are five simple things you can’t live without? I’m going to guess Shore Magic is one of them!

Joy: Shore Magic for sure! [Laughs] My children and grandchildren. Exercise. And I really like my clothes and good shoes! 

Featured Products

img-fitheight

The SUPER Hydrator

Translation missing: en.collection.product.from_price_html
 img-fitheight

Resurfacing Compound

Translation missing: en.collection.product.from_price_html

Related Posts

You May Also Like

Resurface, renew, and tighten with one complexion-boosting compound.

Shop now

A mega-dose of moisture that keeps hydrating for up to 48 hours.

Shop now

Two high-performance heroes for one foolproof routine.

Shop now

Plumps, contours, and enhances lips with a 3-D cushion-effect and visible volume.

Shop now

A revolutionary concentrate that visibly tightens and tones skin on the arms.

Shop now

An overnight treatment to renew moisture barrier function for softer-, stronger-looking skin.

Shop now

A visionary approach to eye care, erasing the look of fine lines, dark circles and puffiness with every use.

Shop now

A futuristic formula that does the work of a double-cleanse and makeup remover in a single step.

Shop now

A mega-dose of moisture that keeps hydrating for up to 48 hours.

Shop now

A next-gen treatment that visibly reduces discoloration while offering broad spectrum sun protection.

Shop now

10 ml Resurfacing Compound & 
10 ml SUPER Hydrator. + Free Shipping

Shop now

A luxe-yet-lightweight emulsion with lightning-fast absorption and groundbreaking body benefits.

Shop now

Brighten, resurface, renew, tighten, equalize, and defend with one complexion-boosting...

Shop now

A breakthrough body exfoliant for smooth skin free of visible irregularities.

Shop now

An essential quartet of our award-winning classics.

Shop now

A breakthrough oil-hydrator hybrid built to prevent dry, dehydrated skin.

Shop now

Plumps, contours, and enhances lips with a 3-D cushion-effect and visible volume.

Shop now

Brighten, resurface, renew, tighten, equalize, and defend with one complexion-boosting...

Shop now

Two high-performance heroes for one foolproof routine.

Shop now

U Beauty’s first luxury tool for controlled, precision-perfect product application.

Shop now

Meet The SUPER Hydrator: A luxurious and intuitive moisturizer that...

Shop now

A transformative treatment that plumps and contours the lips, featuring Universal, Cassis, and Sunset.

Shop now

Featuring the Resurfacing Compound and SUPER, paired with the PLASMA Tinted of your choice.

Shop now

U Beauty Resurfacing Compound Trial Sachet

Shop now

Featuring The SCULPT and SUPER Body, a limited-edition bundle for the best body skin of your life.

Shop now

This special-edition set offers the requisite Resurfacing Compound in two necessary sizes.

Shop now

Three steps for visibly energized, exfoliated skin with improved-looking vitality and sustained hydration.

Shop now

The streamlined U Beauty routine for glass-like skin with locked-in hydration and visible renewal.

Shop now

The ultimate reset for visibly reawakened skin.

Shop now

A highly concentrated, restorative overnight treatment that uses bioactive marine...

Shop now

The consummate limited-edition summer travel set, designed for long weekends and last-minute getaways.

Shop now

A highly concentrated, restorative overnight treatment that uses bioactive marine...

Shop now

Six U Beauty icons come together for the consummate holiday box.

Shop now

10 ml Resurfacing Compound & 
10 ml SUPER Hydrator. + Free Shipping

Shop now

Two groundbreaking body formulas, multiple transformative benefits: The Body Duo...

Shop now

“The Resurfacing Compound quickly reached cult status (a.k.a. it sold...

Shop now