Hello. We’re U Beauty.

Our goal: To do more with less. That’s why our patented 
SIREN technology gives you the most beautiful version of your skin with zero irritation and a streamlined routine.

Hello. We’re U Beauty.

Our goal: To do more with less. That’s why our patented 
SIREN technology gives you the most beautiful version of your skin with zero irritation and a streamlined routine.

The Problem

Subjecting skin to multiple products, with lots of harsh actives, isn’t actually very good for it. The more we “treat” our skin indiscriminately, the more we compromise healthy functioning—and develop irritation and sensitivity. Plus: All that waste.

The Solution

U Beauty’s patent-pending SIREN Capsule technology: a cutting-edge delivery mechanism that neutralizes free radicals and deposits actives only where skin is compromised. Aging is attacked at the source, and healthy skin is not subject to overtreatment or irritation.

“This day and night treatment gives you smoother, tighter skin after a single application.”

Elle

“The takeaway? This viral serum actually lives up to the hype.”

InStyle

“I'm convinced that there is actual magic housed inside this bottle.”

Who What Wear

“Simplify your life and save your skin.”

Harper’s Bazaar

“The bottom line is that my skin is freakishly smooth now.”

Into The Gloss

You don't need a 13-step routine to see results. The future of skincare about simplicity and efficacy.

— TINA CRAIG

SIREN Capsule Technology

Discover the skin-changing formulation that's exclusive to U Beauty.
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Clinical Research

U Beauty equals proven results. See the clinical data that backs our performance.
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Sustainability

We’re shifting the industry standard through multifunctional products with recycled, recyclable packaging.
Learn more