The Butterfly Mark

U Beauty is certified with The Butterfly Mark, an industry-leading certification that highlights luxury businesses dedicated to making a positive impact on both nature and society. This visible authentication is issued by Positive Luxury, which comprehensively evaluates companies’ social and environmental accountability, community investment and innovation before honoring them with The Butterfly Mark.

No. 01

Our Philosophy

Sustainability and innovation are the underpinnings of luxury, and our measure of success is based on our positive impact. We believe business must be the driver of change by providing viable, appealing solutions that make it easy for consumers to empower themselves through smart choices and in turn, adopt lifestyles that change the world.

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No. 02

Our Practices

U Beauty has a zero-waste goal, and we’re tirelessly looking for ways to continuously improve our sustainability practices, conserve resources and lower our carbon footprint.

It’s not just about the results of the product. It’s about how the product is produced, and the activated intentions behind it.

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No. 03

Ingredients & Packaging

U Beauty is committed to producing exceptional products using ethically harvested, fully traceable ingredients tested for safety, purity, and efficacy. All U Beauty raw materials and packaging pass the Scientific Committee on Consumer Safety toxicological analysis and are quality checked and tested for safety. We follow all regulatory rules regarding ingredient processing, dose, and method, selecting combinations with care and precision.

We’re also continuously exploring different options to improve the sustainability of our packaging. In 2022, we are launching a refill program to further expand our environmental efforts.

Mindful Manufacturing

We manufacture U Beauty boxes and packaging using FSC-certified paper, the "gold standard" designation for responsibly managed wood materials, and our packaging supplier meets the certified Global Recycled Standard.

Recycled & Recyclable

Our packaging is made of an average of 92.5% post-consumer recycled plastic, our outer packaging and inserts are 100% recyclable, and we never use single-use plastics or solid microplastics or microbeads.

We’re Exclusive

Our formulas are made in Italy where we adhere to EU cosmetic law and the strict exclusion of over 1,600 substances.

We Go Green

All our products are manufactured in a CO2-free facility, and we keep the lights on with 100% green energy.

We’re Cruelty-Free

We’re against animal testing in the research, development and production of finished products and have been certified by Cruelty Free International.

We Plant Trees

For every unique order you make, we donate $1 to One Tree Planted, as part of our ongoing initiative with this non-profit dedicated to reforestation.