General Policy

This is the privacy policy (“Privacy Policy”) that governs the official websites, including without limitation ubeauty.com, and all mobile focused websites (collectively the “Site”) for TheUBeauty.com, LLC (“ U Beauty ”, “ we ”, “ our ”, or “ us ”). This Privacy Policy will help you understand what information we collect, how we use it, and what choices you have when you visit or make a purchase from the Site (collectively, the “ Services ”). If you are currently located within the European Economic Area, United Kingso, or Switzerland (collectively, the “EU”), please see our EU Privacy Policy.

By visiting the Site and using our Services, you are accepting the practices described in our Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Services or visit the Site. We reserve the right to modify or amend the terms of our Privacy Policy from time to time. Your continued use of our Services following the posting of changes to the Privacy Policy will mean you accept those changes. If we intend to apply the modifications or amendments to this Privacy Policy retroactively or to personal information already in our possession, we will provide you with notice of the modifications or amendments.

Please be advised that the practices described in this Privacy Policy apply only to information gathered by us through our Site and Services. It does not apply to any information you provide to third-party platforms (such as any third-party payment processors and service providers) used to access the Services or make purchases from the Site. Please review their privacy policies carefully to understand what information they may collect, process, and use from you .


California Privacy Policy

Our California Supplementary Privacy Policy is available by clicking here.


1. The information we collect about you

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for any reason. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. We may collect following Personal Information from you:

Usage Data :

  • We may automatically and passively collect and use certain information from your device whenever you visit, use, or interact with our Site, including: the Internet Protocol address (IP address) of the machine which accessed the Site, general location information, the date and time of your visit, the path taken through the Site, content preferences, the browser and operating system being used, global unique identifier (GUID), a list of products viewed, the amount of time spent accessing certain products, any errors encountered, crash reports which may be automatically generated when or if our Services crash and includes information about the system and the crash, and other similar data.

  • The Company does not track you over time and across third party websites to provide targeted advertising and therefore does not respond to Do Not Track signals.

User Data :

  • When you sign up for an Account or place an order with us, you give us Personal Information voluntarily. We collect and use that information in order to authenticate you when you register an Account and provide the Services to you. This information may include your name, mailing address, phone number, cell phone number for both telephone calls and text messaging, credit card information, and email address. We use that information to fulfil those Services to you and to provide the Site and related customer support to you.

  • You also give us Personal Information when you communicate with us , subscribe to our subscriptions or offerings, or otherwise communicate with us. Providing this information is completely voluntary on your part; however, it may be required to use or access some of our Services. For example, if you choose to contact us via email or otherwise provide us with your email, we may retain your email and email address along with any other associated information. Doing so is completely voluntary on your part, and you have the choice about whether and what information to disclose via your email.

  • We may, from time to time, supplement the information we collect directly from you with outside records from third parties for various purposes, including to enhance our ability to serve you, to tailor our content to you and to offer you opportunities that may be of interest to you.

  • We may collect certain personal information from you during the course of our normal business operations if you do business with us and/or are employed by us. For example, we may collect certain personal information about you (such as, without limitation, name, email address, date of birth, address, and phone number) either directly from you or from your representative, or from third parties authorized by you.

Payment and Purchase Data:

  • We may use third-party vendors to process online payments and provide platforms for us to provide you our Services. The third-party payment vendors and processors will collect payment and other personal information (such as your payment card information, email address, mobile phone number, billing and shipping address) directly from you to complete your purchases. The vendors may also use cookies to track your activity and for other purposes. These third-party vendors may collect, use, disclose, store, process, and transfer personally-identifiable information when you interact with them via the Services and Site. U Beauty is not responsible for, and assumes no liability for, the privacy and information collection and use practices of these or any other third-party vendors. Please review the third-parties privacy and other applicable policies carefully. If you do not agree to the collection and use of this information by our third-party vendors, please do not use the online payment and ordering features, and do not otherwise use the Services or visit the Site.


2. How we use the information we collect about you

When you use or interact with the Services and/or use the Site, we use a variety of technologies to process the Personal Information we collect about you for various reasons. We have set out in the table below the reasons why we process your Personal Information, the associated legal bases we rely upon to legally permit us to process your Personal Information, and the categories of Personal Information processed for these purposes:

Purpose

Legal basis

Categories of personal data

To provide Services and Site

 

Performance of a Contract Legitimate Interest

User Data

Usage Data

Payment and Purchase Data

 

To personalize the Services

Legitimate Interest

 

User Data

Usage Data

Payment and Purchase Data

 

To understand, diagnose, troubleshoot, and fix issues with the Services and to provide you with customer support

Performance of a Contract

Legitimate Interest

 

User Data

Usage Data

 

To evaluate and develop new features, products, and improvements to the Services

 

Legitimate Interest

 

User Data

Usage Data

Payment and Purchase Data

 

For marketing, promotion, and advertising purposes, inter alia, through e-mail and sms/mms. You can opt-out from further marketing by clicking on a link in each message sent through e-mail or sms/mms, or by contacting us via the contact details below.

 

Legitimate Interest

Consent

 

User Data

Usage Data

Payment and Purchase Data

 

To comply with legal obligations and law enforcement requests as well as to establish, exercise, or defend legal claims

 

Compliance with legal obligations

Legitimate interest

 

User Data

Usage Data

Payment and Purchase Data

 

To fulfil contractual obligations with you or third parties, for example providing products you ordered from us to you

 

Legitimate interest

 

User Data

Usage Data

Payment and Purchase Data

 

To conduct business planning, reporting, and forecasting and obtain statistics over the usage of the Services

Legitimate interest

 

User Data

Usage Data

Payment and Purchase Data

 

To process and administer your payment

 

Performance of a Contract

Compliance with legal obligations

 

User Data

Usage Data

Payment and Purchase Data

 

To detect fraud, including fraudulent payments and fraudulent use of our services

 

Performance of a Contract

Compliance with legal obligations

Legitimate Interest

 

User Data

Usage Data

Payment and Purchase Data

 

To conduct research, contests, surveys, events, educational training and other marketing activities.

 

Performance of a Contract

Legitimate Interest

Consent

 

User Data

Usage Data

Payment and Purchase Data

 


3. Who we share information with

We will not share any Personal Information that we have collected from or regarding you except as described below:

Information Shared with Our Service Providers . We engage external service providers to work with us to administer and provide the Services. As part of that they may process or have access to your Personal Information on our behalf. These external service providers have access to your Personal Information only for the purpose of performing services on our behalf, in compliance with this Privacy Policy. The service providers we use may help us to:

  • run, operate and maintain our Services through third party platforms and software tools;

  • perform content moderation and crash analytics;

  • run email and mobile messaging and marketing campaigns;

  • perform general marketing campaigns;

  • perform Service and marketing analytics;

  • provide payment attribution and process payments for purchases; and

  • provide technical and customer support.

Some external service providers may also collect information directly from you (for example, a payment processor may request your billing and financial information) as a third party service in accordance with their own privacy policy. Such external service provider does not share your financial information, like credit card number, with us, but it may share limited information with us related to your purchase, like your zip or postal code.

Further, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

Information Shared with Our Partners. We may also share information about you with our business and promotional partners to further those interests. We also may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • W e use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

  • We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

Information Disclosed for Our Protection and the Protection of Others . We cooperate with government and law enforcement officials or private parties to enforce and comply with the law. We only share information about you to government or law enforcement officials or private parties when we reasonably believe necessary or appropriate: (a) to respond to claims, legal process (including subpoenas and warrants); (b) to protect our property, rights, and safety and the property, rights, and safety of a third party or the public in general; and (c) to investigate and stop any activity that we consider illegal, unethical, or legally actionable.

Information Disclosed in Connection with Business Transactions . Information that we collect from our users, including Personal Information, is a business asset. If we are acquired by a third party as a result of a transaction such as a merger, acquisition, or asset sale, or if assets related to a business unit are acquired by a third party as a result of a transaction, or if our assets are acquired by a third party in the event we go out of business or enter bankruptcy, some or all of our assets, including your Personal Information, will be disclosed or transferred to a third party acquirer in connection with the transaction.

Third Parties . We may engage vendors, agents, service providers, and affiliated entities to provide services to us. In providing their services, they may access, receive, maintain or otherwise process data on our behalf.

Legal Matters. We may, without your consent, access and disclose your information, any communications sent or received by you, and any other information that we may have about you as may be permitted or required by law or to prevent or investigate suspected fraud or activity that appears to us to be illegal or may expose us to legal liability.


4. Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

Through Shopify, we use a wide variety of cookies to optimize your experience on our Site and to provide our Services.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. Additionally, because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Third Party Pixels and Cookies
When you visit our Site, log in, register or open an email, cookies, ad beacons, and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.getemails.com/optout.


5. How we keep your Personal Information safe

We have appropriate security measures in place to prevent your Personal Information from being accidentally lost, used or accessed in an unauthorized way, improperly altered or disclosed. We also limit access to your Personal Information to employees, agents, contractors and other third parties who have a business need to know. They will only process your Personal Information on our instructions, and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected Personal Information breach. We may post a notice on the Site if a security breach occurs and will notify you and any applicable regulator of a breach where we are legally required to do so.


6. How long we will keep your Personal Information

We keep your Personal Information for as long as we need to provide the Services to you and fulfil the purposes set out in this Privacy Policy. We have the right to retain your Personal Information indefinitely. This is also the case for anyone that we share your information with and who carry out services on our behalf.

If you request, we will delete or anonymize your personal data so that it no longer identifies you, unless we are legally allowed or required to maintain certain Personal Information, including situations such as the following:

  • If there is an unresolved issue relating to your Account, such as an outstanding credit on your Account or an unresolved claim or dispute we will retain the necessary personal data until the issue is resolved;

  • Where we need to retain the Personal Information for our legal, tax, audit, and accounting obligations, we will retain the necessary personal data for the period required by applicable law; and/or;

  • Where necessary for our legitimate business interests such as fraud prevention or to maintain the security of our users.


7. Your rights and choices

If for any reason you are concerned that any information you provided to us is not correct and you wish to change or delete it, you have the ability to review and update your personal information to the extent we have it. If you would like to do so, please contact us as set forth below or otherwise view and update your information in your Account. You may also contact us to request access to, transfer of, or erasure of your personal information to the extent we have any. Specify the nature of your request and the information that is subject to your request.

We reserve the right not to allow access to your information or to limit your rights (e.g. if such disclosure is prohibited by law or if the rights of another individual might be violated). In some instances, this may mean that we are able to retain your personal information even if you withdraw your consent or request transfer or erasure. Please note that changes or access you request may not be effective immediately. Please also note that despite any request for removal of or change to personal information, we may need to retain certain information for recordkeeping purposes and there may also be residual information that will remain within our databases and other records, which will not be removed or changed.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. Services that include elements of automated decision-making include:

  • Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.

  • Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.


8. Legal Grounds

We rely on the following legal grounds to use your data:

  • Where it is needed to provide you with our Service.

  • Where it is in our legitimate interests to do so, such as: managing our products and services, and providing our Service to you.

  • To comply with our legal obligations.

  • With your consent or explicit consent, where applicable.

  • For a public interest.


9. Children

The Site is not intended for individuals under the age of 18, and we do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion or with any further questions or concerns.


10. Changes to this Privacy Policy

Any Personal Information that we collect is covered by the Privacy Policy in effect at the time such information is collected. We may make changes to this Privacy Policy from time to time. You will be given reasonable notice of any material change.


11. Disclosures Specific to California Residents

If you are a California resident please see our supplemental privacy information pursuant to the California Consumer Privacy Act of 2018 ("CCPA") here.


12. Contact Information

If you have any questions about this Privacy Policy, please contact us either through our email at info@ubeauty.com or via the Contact Us form available on our Site, or by writing us at: U Beauty, 178 East Hanover Ave, Suite 103-348, Cedar Knolls, NJ 07927-2013.