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YOUR LIFELONG PARTNER IN SKINCARE

U Beauty is adaptive skincare powered by SIREN Capsule Technology™ for transformative performance that evolves with you, moment by moment.

OUR ETHOS

STREAMLINED.
SYNERGISTIC.
SCIENCE-BACKED.

U Beauty is a skincare innovation that honors your moment with fewer, better products designed to transform your skin and give you time back. Our formulas are rigorously tested, clinically validated, multitasking by design—and all powered by multi-patent-pending SIREN Capsule Technology™, a precision delivery system that adapts to your unique concerns as they evolve throughout your life. 

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Female-Founded

U Beauty was founded in 2019 by Tina Chen Craig and Katie Borghese to challenge the skincare status quo. Together, they leverage groundbreaking technology to deliver products that adapt to your life, activated by your unique skin.

Tina Chen Craig

Co-Founder, Chief Creative Officer

Katie Borghese

Co-Founder, Chief Marketing Officer

OUR SCIENCE

SIREN Capsule Technology™

OUR SYSTEM

SCIENCE-PROVEN SKINCARE INNOVATION

OUR RESULTS

"A results-oriented breakthrough"

OUR SCIENCE

SIREN Capsule Technology™

Powering every U Beauty formula, our adaptive delivery system is designed to evolve with your skin’s ever-changing needs. Customizing to your unique concerns, it precisely targets ingredients where you need them most—in the moment and over time. For intuitive skincare activated by you.

Discover the Science

OUR SYSTEM

SCIENCE-PROVEN SKINCARE INNOVATION

Developed over 10 years of research, our multi-patent-pending ingredient delivery system works in 3 key phases.

Discover the Breakthrough

3 KEY PHASES

  • Deploy

    SIREN Capsule Technology™ deploys biomimetic capsules designed for optimal delivery and absorption, specifically engineered to perform under stress.

  • Detect

    Rather than uniformly saturating the skin with ingredients, Capsules respond to your skin’s individual needs, concentrating ingredient delivery where you require it most.

  • Deliver

    Instead of relying on a single hero ingredient, it allows us to curate Capsules with ingredient combinations optimized for each product’s purpose.

OUR RESULTS

"A results-oriented breakthrough"

Published in the Journal of Cosmetic Dermatology, a peer-reviewed medical journal, research on SIREN Capsule Technology™ demonstrated statistically significant results across multiple skin parameters, including:±​


• Reduced ROS production associated with oxidative stress*​

• Improved skin hydration and support of the skin's moisture barrier**​

• Reduced transepidermal water loss (TEWL)**​

• Improved skin texture and visibly reduced appearance of fine lines and wrinkles***

Learn More
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Science

Technology

Results

Award-winning beauty

95 awards and counting from the world’s most respected beauty authorities.

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Strategically Designed

Intelligent Formulas. Smart Packaging.

Our packaging is designed to minimize waste and maximize performance. We use materials optimized for recyclability, never add weights to our bottles, and rely on an airless pump system.

OUR AIRLESS PUMP SYSTEM:

  • Protects formula potency: Guards ingredients against oxidation + contamination.
  • Extends longevity: Keeps formulas effective without extra preservatives.
  • Maximizes every drop: Ensures nearly 100% of the product is dispensed.
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Impact Oriented

For every unique U Beauty order placed in the US, we donate 1% of the purchase to an impactful nonprofit of the customer’s choice, at no cost to them.

U Beauty Customers’ Impact to Date:

  • 125,729 lbs of plastic removed from the ocean
  • 17,512 new parents supplied with a week of diapers
  • 8,477 trees planted in the US
  • 8,302 people impacted by a natural disaster provided with a meal
  • + More

PURPOSE BUILT

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FORMULATED IN ITALY

Our formulas are made in Italy under EU cosmetic law with the strict exclusion of over 2,500 substances.
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BUTTERFLY MARK-CERTIFIED

Issued by Positive Luxury, this mark validates that we adhere to the highest Sustainable Luxury Standard via ECO-Certification.
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MINIMALIST PACKAGING

Our packaging uses less material and no added weight: minimizing waste, optimizing recyclability, and maximizing product.
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LEAPING BUNNY-CERTIFIED

All formulas are Leaping Bunny-certified, which guarantees our products are cruelty-free.