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Fall’s Most Viral Beauty Trends—by PLASMA Tints

From the edible (tomatoes and lattes, anyone?) to the nostalgic (think: Y2K shimmer and...

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Hyaluronic Acid 101: Your Most Asked Questions, Answered

Hyaluronic Acid 101

What's in a name? As it turns out, when it comes to hyaluronic acid, not much. Here are your top FAQs on the seemingly ubiquitous skincare ingredie...

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Tina’s Top Five: Summer Shopping List Edition

Tina’s Top Five

With summer (almost) officially underway, Tina makes her top picks for a breezy transition, from your new brow fix to a swimsuit to inspire that mu...

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Tina's Top Five: AAPI Heritage Month Edition

Tina's Top Five

In honor of AAPI Heritage Month this May, Tina is celebrating some of her favorite Asian-owned brands with her essential edit, from Phillip Lim's ...

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A Letter From Our Founder

To my U Beauty Family, Today, March 26, marks #StopAsianHate Virtual Day of Action and Healing. It’s a day I admittedly wouldn’t have known about s...

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Meet the Unknown Skin Heroes

Unsung and obscure: Here’s our roundup of edible ingredients you should be incorporating into your diet. Because it’s not just on the outside what ...

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"When it comes to
my beauty routine,
I’m all about simplicity."

— TINA CRAIG

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