U Beauty

• LAUNCHED IN: 2019
• FOUNDERS Tina Chen Craig, Katie Borghese

U Beauty is a streamlined skin-care brand focusing on multi-functional products designed to simplify routines while delivering powerful, science-backed results.

WHY WE LOVE IT
We love its innovative SIREN Capsule Technology, a delivery system that identifies areas of oxidative damage to guarantee that powerful ingredients like retinol and vitamin C are distributed with maximal precision.

"In creating U Beauty, Craig wasn’t simply propelled by a need to streamline her routine, optimize her skin care and cut down on cosmetic confusion. She was motivated to make an impact. Today, this female- founded company boasts a team that possesses a unified mission: Create fewer, but-better, products that produce transformative results and minimize time commitment and waste."