2020 Future of Beauty Awards - Skincare: Power Packed Anti-Ager
The SUPER Hydrator
How can one cream firm, refine, brighten, clarify, and hydrate all at once? By using a delivery system similar to microscopic Mary Poppins bags: Large moisturizing molecules are dehydrated and placed inside a small, patent-pending capsule, remaining inert until the presence of free radicals causes them to unfurl and release hyaluronic acid and antioxidants. “This means there is a higher rate of efficacy with a lower chance of sensitivity,” says Grant.