From state-of-the-art hair straighteners to Virtue’s hair-treatment oil with human keratin, innovative new products are what drives the beauty industry. Augustinus Bader, long an insider favourite for its cutting-edge skinrenewal technology, has added a 40-ingredient face oil to its range, while Noble Panacea, founded by a Nobel Laureate in chemistry, is making waves in the skincare arena with a serum that delivers active ingredients direct to where they’re needed in the cells via its Organic Molecular Vessel system. Also hot on the celebrity agenda (Nicky Hilton swears by it) is U Beauty, whose newly launched cream employs unique damage-targeting capsule technology to deliver high levels of hydrating hyaluronic acid deep into the skin.