PROEM Exclusive Trial Experience
Floral, Fruity, and Earthy: Femininity, Redefined
Femininity, redefined: PROEM is the powerhouse scent for those who don’t ask for permission. U Beauty’s promise is to help minimize your routines while maximizing your moments, and that’s exactly what PROEM delivers: an entire scent wardrobe in one bottle, crafted to give you the confidence to stand out from morning to night.
The word proem means a prelude or preface—a beginning. For Tina Chen Craig, who has always called upon scent to usher in fresh starts, the name is the perfect fit. As a first-generation immigrant and one of the original brand influencers, she is adept at starting anew.
“Wearing PROEM signifies how you want to introduce yourself to the world," says Chen Craig. "Whenever I’ve felt like an outsider, scent empowers me to introduce myself and begin again, over and over.”
The word proem means a prelude or preface—a beginning. For Tina Chen Craig, who has always called upon scent to usher in fresh starts, the name is the perfect fit. As a first-generation immigrant and one of the original brand influencers, she is adept at starting anew.
“Wearing PROEM signifies how you want to introduce yourself to the world," says Chen Craig. "Whenever I’ve felt like an outsider, scent empowers me to introduce myself and begin again, over and over.”
PROEM in the Press
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