WWD Beauty Inc.
The Insider's Icons 2023 - Best Serum
The Resurfacing Compound
Launched: 2019
Formula: U Beauty’s debut product introduced the brand’s proprietary Siren Capsule Technology, which targets damaged skin cells and free radicals with vitamin C, retinol, peptides and multi-hydroxy acids.
Results oriented: The brand ran out of its first year of inventory within three weeks of launching.
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