PROEM Eau de Parfum 50ml
A boldly feminine fragrance richly layered with floral, fruity, and earthy notes: a delicate bouquet of rose and magnolia petals awakens to tart rhubarb and succulent lychee, then finds grounding in smoky vetiver and the unexpected punch of peppercorn.
Defined as a preface, PROEM is a complete experience that takes shape with you from morning to night. Your entire scent wardrobe in one bottle, each inhalation is an invitation to begin again.
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RHUBARB
VETIVER
CENTIFOLIA ROSE
LYCHEE
CHINESE MAGNOLIA
PINK PEPPERCORN
PISTACHIO
CHINESE PEONY
NIGHT-BLOOMING JASMINE
THE INSPIRATION
FEMINITY, REDEFINED
PROEM is the powerhouse scent for those who don’t ask for permission. U Beauty’s promise is to help minimize your routines while maximizing your moments, and that’s exactly what PROEM delivers: an entire scent wardrobe in one bottle, crafted to give you the confidence to stand out from morning to night.
The word proem means a prelude or preface—a beginning. For Tina Chen Craig, who has always called upon scent to usher in fresh starts, the name is the perfect fit. As a first-generation immigrant and one of the original brand influencers, she is adept at starting anew.
“Wearing PROEM signifies how you want to introduce yourself to the world. Whenever I’ve felt like an outsider, scent empowers me to introduce myself and begin again, over and over.”
Tina Chen Craig
THE EXPERTS
In creating PROEM, U Beauty tapped two leading fragrance authorities: global fragrance expert Roger Schmid, who brings over five decades of experience crafting some of the most recognizable scents of our time; and sought-after nose of the moment Jérôme Epinette, who has blazed a path with industry-disrupting achievements over his tenure at Robertet, the fragrance world’s leader in creative alchemy and high technology. Combining a reverence for history with a future-forward approach, these experts helped bring the vision of a complex, provocative fragrance to life.
